China Go-to-Market | SMQ China Consulting

Assess your readiness of market entry by pre-market study

Strategies

China GTM

20 Years+ Business experiences in China

We are early entrepreneurs and business executives from multi-national corporations with rich experiences for new product launching in China. We are No matter you want to enter China via cross-border import, or launch your new products in China, we are your local business partner to help find your dealer, plan GTM strategies and follow through to implementation.

We help brands enter China via cross-border import

We work with Tmall Partner to recruit new overseas brands to enter China through Tmall Global.

We successfully facilitate the launch of Polish skincare brand via cross-border import. We act as local business partner to initiate GTM strategies, product launching plan and the brand management in China.

We conduct pre-market entry studies to help you understand China

A beauty brand from the US considers to entering China and we help the founder to evaluate business opportunities, identify distributors and collaborate with local resources.

We conduct pre-market entry study, evaluate product/market fit, and formulate a comprehensive three year business plan for China.

GTM Planning

Go-To-Market Strategic Planning

We use a data-driven approach, from consumer and competitive perspectives, to mine data from the consumer’s journey, looking for any clues that can support your strategy with data. We help you quickly understand the unfamiliar market, developing an effective entry strategy (GTM) that can answer the following three key questions:

Standard GTM Services

As a new brand to the Chinese market, you don't have historical or local data to analyze your product demand and market competitiveness. We can find out useful data from social media and e-commerce platforms, which help you evaluate your China go-to-market strategies.

Competitive Review
5,998$
Understand your competitors and their local sales in China
Valid for 3 weeks
- Brand presence of one competitor on 6 online sales platforms
- Product assortment of one competitor on its Tmall store
- Price structure of one competitor on its Tmall store
- Recent sales report of one competitor on its Tmall store
- Payment conversion rate and average transaction prices
- Top 10 SKU recent sales in your product category on Tmall
Social Media Review
4,998$
Understand your brand awareness and social presence in China
Valid for 2 weeks
- Your brand presence on 6 major social platforms in China
- Social account summary of one competitor in China
- List of your products mentioned on 6 major social medias
- Users’ demographics of your brand in search index
- Celebrities or key influencers used by one competitor
- Key marketing activities of one competitor
Pre-Market Study
8,998$
Understand your consumers & competitors before market entry
Valid for 3 weeks
- Your trademark check in China
- Market size and category trend
- Competitive review report of one major competitor
- Social media review report of one major competitor
- Consumer demographics
- Price positioning chart of one major competitor
- Marketing activities of one major competitor
- Bonus: Tmall Global Complete Guide (value of $399)

If you want to have a more comprehensive and tailor-made GTM strategic planning or even a comprehensive business plan, please contact our consultant for further discussion.

Sample Slides

GTM Queries

Standard GTM Package

Your Business Partner In China

We understand China and know how business should work here. We can be your local business partner, acting as brand representative to facilitate effective communications between you and local counter-parties in China. We help you identify potential Chinese dealers, coordinate the market entry plan with local dealers as well as daily project management after the brand launch in China.

Contact Consultant

Brand Rep

Dealership and China Import

We work with Tmall Partners and Trade Councils to actively search for potential brands to enter China market. We can help you identify Chinese dealers and coordinate the whole market entry process with local counter-parties in China.

Prepare brand credential in Chinese
China import recommendation
Cross-border vs general trade
Dealer sourcing & evaluation
Distribution contract & trade terms
Sales forecast
Product assortment plan
Import product registration
Bonded warehouse & logistics

Brand Representative in China

With over 20 year of China experience, we can act as communication bridge between you and the Chinese dealers or other business counter-parties to ensure effective communication and result delivery.

Brand representative in China
Communication hub between China and overseas
Sales forecast and order management
China import coordination
Latest market update
Local media relationship
New channel development
Branding campaign & collaboration
Event & expo coordination
Marketing budget control
Monitoring & reporting

China Business Operation

Our sister company is an e-commerce agency with strong relationship with Tmall and solid operation experiences in China, which is important to drive sales and accelerate growth of your brand.