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Incubate new brand in China from zero to one



10 Years+ entrepreneurial experiences 
We are a group of brand consultants and entrepreneurs with over 20 years of executive business experience in Fortune 500 MNCs, Chinese Top 500 enterprises and digital marketing companies.  We start to help companies & startup founders to incubate new brands from zero to one and accelerate growth of new business since 2012.

Started from a simple idea to make good products that we love and we will use by ourselves. 


We develop the brand and product concept from zero, step by step, working together with University R&D for innovative clean ingredients and designers to beautify the products, packaging and accessories. 

We launched  Tmall flagship store in 2021. The new brand is well recognized by Unilever China and becomes golden member of Uni-Excubator.  

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The founder can't find similar health supplement products that she love in US so she wants to incubate her own brand.


We start with pre-market entry study to evaluate feasibilities, then working with OEM factories to develop new product ingredients. We also formulate a business plan and 3-year forecast to calculate initial investment required.

The new health brand and its first lineup of beauty supplement is launched in 2021.

We InCUBate Brands from zero to One
We work together with the founder & CEO to incubate and accelerate new brands, providing integrated services to transform idea to actual brand launch. We will only make practical proposals and suggest effective local resources to realize the development of new products and the successful launch of online store and other sales channels in China.
Business Meeting

Transform Idea to Business Plan

We have been working in multinational corporations and started up many new brands in rent 10 years.  We can help you to transform your idea to a practical business model, preparing for the start of your new venture.

  • Business plan

  • Pre-market entry study

  • Brand strategies

  • Product development plan

  • Product pricing structure

  • Channel strategies

  • Launching plan

  • 3-year P&L

  • Initial capital investment

  • Team structure 


New Brand Development

We have partnership with Peking University R&D to invent new cosmetics ingredients and OEM/ODM factories to develop new health supplement and skincare products.  

  • Brand story & brand strategies

  • Brand logo VI design

  • Product & package design

  • Trademark registration

  • Product assortment plan

  • Product sales forecast

  • OEM/ODM factory sourcing & review

  • Contract terms review

  • Product registration

  • Product photography 



Business Meeting