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2021 China Sports Nutrition Latest Trend & Competitive Analysis

The sports nutrition market in China is rapidly growing with 3.77 billion RMB (US$537 million) in 2020 and CAGR over 30%. China has the second-largest sports nutrition market in the Asia Pacific, after Japan. However in the penetration of fitness population, China only has less than 5.02% while USA has 15.2% in 2020. As trends of preventative healthcare and fitness grow, China still has a lot of room for growth.




However, there are obstacles with e-commerce regulations, and the health supplement industry is one of the most tightly regulated markets in the country. Despite these challenges, the sports nutrition market in China is still in the initial stages of development and it shows great potential. This is a key time for international brands to explore and establish themselves in the market.


In the latest Sports Nutrition Report 2021, it provides the most comprehensive and up-to-date market information, consumer preference, and sales report of the sports nutrition, especially on Tmall marketplace.


2021 China Sports Nutrition Report (50 Pages+35 Charts)

Top trends in the Chinese sports nutrition market you should know and competitive analysis for Whey Protein, Gainer, Amino Acids, BCAA, Glutamine, HMB, L-Carnitine and Testo Booster in China


Edition: August 2021


Market Overview

  • Top 10 global key players in sports nutrition industry

  • Penetration of fitness population 2018-2020, China vs USA

  • Market size and growth rate of healthcare market in China, 2011-2022

  • Market share of healthcare products by categories in China

  • Market size and growth rate of sports nutrition in China, 2013-2020

  • No of gyms and fitness population in China, 2016 vs 2019

  • Brand share of sports nutrition in China

  • Channel share of healthcare products in China, 2005-2019

  • Market size and growth rate of sports nutrition by product types on Tmall Global

  • Consumer profile of sports nutrition on Tmall Global

Tmall Competitive Analysis

  • Whey protein monthly sales on Tmall, 2020

  • Most popular price range of whey protein on Tmall

  • GMV and brand share of whey protein in December 2020

  • Top 10 SKU of whey protein in December 2020

  • Whey protein competitive review on Tmall, 2021

  • Muscletech’s new products for whey protein

  • Gainer competitive review on Tmall, 2021

  • Tmall monthly sales for amino acid on Tmall, 2020

  • Amino acid monthly sales on Tmall, 2020

  • Most popular price range of amino acid on Tmall

  • GMV and brand share of amino acids in Dec 2020

  • Top 10 SKU of amino acid in December 2020

  • BCAA competitive review on Tmall

  • Creatine competitive review on Tmall

  • Glutamine competitive review on Tmall

  • HMB competitive review on Tmall