Enter China Market by a China-accessible WeChat Official Account

WeChat now counts 1 billion monthly active users (MAU) worldwide. Chinese users spend over three hours a day on WeChat. In the following, we will explain how a foreign brand can apply a China accessible WeChat official account step by step.

A welcome news to many foreign brands - #Tencent now allows overseas business to set up their own #WeChat Official Account to reach mainland Chinese WeChat users.

Anyone who has set foot in China will be aware that China’s super app WeChat is the top of the priorities for brands hoping to enter China market. WeChat now counts 1 billion monthly active users (MAU) worldwide. Chinese users spend over three hours a day on WeChat versus just 20 minutes Americans spend on #Facebook. No wonder WeChat official accounts continue to increase in importance and effectiveness in brands' marketing strategy in China.

The most frequent inquiry I’ve had over the past few years is

“Can I set up a China-accessible WeChat Official Account if I’m a foreign company outside China?”

Many foreign brands have long been forced to go to the extent of registering a China-based entity, or hire a ‘trusted partner’ in China who effectively owns your account no matter how much you’ve invested in building it. Now, that has finally changed!

We’ve gone through the application process and would like to share the experience with anyone who also feel interested in registering this new type of WeChat Official Account owned by foreign company.

The WeChat Official Account Platform Application

To start the WeChat Official Account registration process, please click on the link.

The application is quite straightforward. Just follow the instructions such as entering your email addresses, selecting your regions, inputing the business and administration information, etc. Some key points are highlighted as below:

1) Although you can see four account types, there is only one option for overseas company - the Service Account.

2) WeChat Official Account supports more than 200 countries to register.

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