How To Get The Best Out Of Your Influencer Marketing

Can you imagine that 100 limited edition MINI Cooper, in value of about US$4.6 million, were sold by an influencer in just 4 minutes? If your business isn’t using content marketing, then you’re missing out one of the best ways to reach your target audience.

In the previous post, we discussed about Why Is Content Marketing So Important? Here’s What It Needs To Be.

Influencer marketing is the next level of content marketing.

The trend has become so popular and in a survey, 84% of marketers said they would launch at least one #influencer campaign within the next twelve months.

#AdWeek also emphasized the importance of influencer #marketing by quoting:

“For the visionary marketer, the rise of the social media influencer creates a world of possibilities. It opens up a new channel for brands to connect with consumers more directly, more organically, and at scale.”

To put it simple,

Content marketing is the content your company creates and distributes to your audiences. Influencer marketing is driven largely by external social media persona.

You can boost your content marketing efforts by engaging influencers.

People trust people rather than brands, and value the opinions of like-minded strangers as much as people they know, such as celebrities and social media influencers, and brands should learn to leverage that trust by hiring influencers to amplify their messages.

In China, influencer marketing is also becoming a powerful marketing tool for brand communications and sales conversion nowadays. Influencers have a large and established audiences, who are following, actively engaged in, and having a high level of trust. Influencers are thereby considered as a source of traffic or so-called “an internet traffic entrance” – more traffic means better chance of sales conversion.

Influencers as the Entrance of Internet Flow

Is it true that the value of influencers is just to drive “traffic”?

Let’s see an interesting example first:

Chinese Influencer, Becky Li (#黎贝卡的异想世界) has about five million followers across social media accounts. Let’s say we hire her to sell 100 Mini Coopers, how long do you think she needs to achieve RMB30 million sales (about $4.6 million)?

What if we use traditional advertising platform, such as #SEM or