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Tmall Global Complete Guide 2020: Getting Started with Chinese Cross-border eCommerce

As a foreign brand, it was extremely expensive to enter China market in the past. You had to register a local company, open a local bank account and ship your products to a local warehouse.

For startups and small businesses, it was far too costly to expand business in China. The emerge of cross-border e-commerce has changed everything.

After Tmall Global launched in 2014, it becomes easier for foreign brands to sell directly to Chinese consumers in this largest and most visited e-commerce platform in China.

You don’t need to set up a local company, nor ship to local Chinese warehouse. You can also get paid in US dollars or your local currencies directly in the bank account of your home country.

In 2018, the first grand opening of China International Import Expo, China government stated that it will be more than US$30 trillion worth of goods and US$10 trillion worth of services imported from oversea in the next 5 years.

Also, the decrease of regulation cost across import taxes, registration, custom clearance, storage, etc. is another drive from China government to boost the CBEC business in China. Tmall Global and other CBEC platforms are boosting in recent years.

Those CBEC platforms help international brands sell products under the Cross-border Trade policy which can be free from large time and cost consuming to overcome legal regulation barriers. It is a suitable channel for companies to test the brands in the China market and it also offers different business solutions for merchants entering the market with minimum investment.

Tmall Global Guide 2020 is designed to help international brands understand the intricacies of launching and scaling an online store on Tmall Global. In this guide, you will learn everything you must know about the difference between Tmall and Tmall Global, Alipay payments, order fulfillment, and both fixed and flexible costs.

The guide also covers information about set-up requirements, user base analysis, category breakdown, and crucial tips on how to drive sales. You can walk away with a basic understanding of how to get started selling on the platform.

Section 1: About Tmall Global

Tmall Global is one of the largest B2C Cross-border eCommerce platforms in China which hosts a combination of platform solutions offering both wholesale (B2B2C) and retail (B2C) models for merchants.

Tmall Global was officially launched in 2014 and now more than 26,000 international brands have settled in 84 countries and regions around the world, covering more than 5,300 categories such as maternal and baby care, beauty, health care, and food.

More information about Tmall Global in the Guide:

  • What is Tmall and Tmall Global

  • Why China market is getting favorable for imports

  • Cross-border e-commerce players in China

  • Merchant requirements of Tmall vs Tmall Global

  • Category Share of Tmall Global

  • Emerging Subcategories on Tmall Global

  • Who shops on Tmall Global?

  • Requirements of setting up stores in Tmall Global

  • Different business solutions for merchants

Section 2: Getting Started on Tmall Global

Tmall Global offers the following three business solutions for merchants entering the market:

  • Tmall Global Store (TGM): The brand manages its flagship store on Tmall Global or through the help of a Tmall Partner.

  • Tmall Direct Import (TDI): Tmall Global purchases from brands/suppliers directly. The products are sold on the direct import store on Tmall Global.

  • Tmall Overseas Fulfillment (TOF): Brands that are willing to test the China market can use Alibaba’s overseas warehouses to sell through the TOF store on Tmall.

More information about Tmall Global in the Guide:

  • Before getting on Tmall Global

  • Comparison of different types of store types TGM, TDI and TOF

  • Types of Tmall Global stores and how to apply

  • Requirements of different Tmall Global Stores

  • Requirements of different business categories

  • On-boarding on Tmall Global Store timeframe

  • Budgeting of setting up on Tmall

  • How Tmall Global rates your store

Section 3: Logistics Solutions for Tmall Global

  • How to manage shipping products on Tmall

  • Comparison of bonded warehouse, consolidated shipping and global fulfillment center

  • Pros and cons for different logistics solutions

Section 4: Working with Tmall Partner

  • How to select and work with Tmall Partner

  • Typical cooperation models and fees

  • How to evaluate the performance of Tmall Partner

Section 5: Go-to-Market Strategies for Tmall Global

  • How to promote your Tmall Global store

  • Paid vs organic traffic

  • Promotion within Tmall Global

  • Promotion outside Tmall Global

  • How to plan your budget

  • How to plan your yearly promotion calendar

  • How to apply for Tmall sales campaigns

  • KOL and Taobao Live

  • Tmall Global Singles’ Day

Tmall Global Guide 2020- Getting Started with Chinese Cross-border E-commerce

Get the Full Guidebook <Click Here>

Language: English

No of Pages: 62

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