Top-Ranking Super Apps in China Marketers Should Know
Updated: Mar 23, 2019
If your brand is looking to enter the Chinese market, there are some super platforms in China you should know.
#Trustdata, a Chinese mobile internet research firm, recently released its February figures for China’s top 200 mobile app rankings. The post was in Chinese so we highlight some figures in English for your reference.
The top 5 most used apps are #WeChat, #Alipay, #QQ, #Taobao and #Baidu.
China’s super social messaging app, WeChat (#微信), still maintained its top position, with 1.01 billion monthly active users (#MAU).
Further reading: Enter China Market by a China-accessible WeChat Official Account with Little Cost
Alipay (#支付宝), the non-social payment app, ranked second with 608 million MAU.
Tencent’s social networking app QQ obtained 600 million MAU, ranking the third overall.
What about #Weibo (#微博)? The twitter-type super app in China was out of top 10 list, ranking No 13 with 208 millions MAU with increased rate of 15%. It is still a very important marketing tool that we shouldn’t ignore.
Taobao: Top general e-commerce app
#Pinduoduo (#拼多多) was the only app in the top 6 e-commence apps that not declined in February.
Taobao (#淘宝), ranked the top, but active user count softened 2.8% compared with the previous month while #JD (#京东), #Tmall (#天猫), #Sunning (#苏宁易购) and #Dangdang (#当当) declined more than 10%.