Unlock The Buy Button Inside Your Customers’ Brains
People all like to think of themselves as in control of their decisions and behavior.
We believe that we should know why we do what we do.
In fact, we always make a decision unconsciously, and then we either use a conscious argument to support that decision or we just act on that decision without even being aware of what’s happening.
“People don't know what they want until you show it to them.”— Steve Jobs
“98% of what the brain does is outside of conscious awareness.” —Michael S. Gazzaniga
In traditional #marketing, we conduct market research in an attempt to figure out what customers want and how they think. Based on their responses, we develop our products and marketing strategies to sell.
However, conventional research depends on the assumption that people can accurately report their values, needs, and motivations - it’s indeed not very true and even misleading.
Why Neuromarketing Is So Important?
I’m doing marketing for many years and it’s my job to know and understand customers. I think the best way to understand ones’ true thoughts is to look into their brains.
This is why #neuromarketing comes out. The term "neuromarketing" was introduced in 2002 by Dutch marketing professor Ale Smidts.
Simply speaking, neuro means our nervous system (or our brain), and marketing is to sell something that customers even don’t need.
Neuromarketing is the combination of neuroscience and marketing.
It seeks to understand the rationale behind how consumers make purchasing decisions and their responses to marketing stimuli by using neuroscience tools such as fMRI, EEG, facial coding, eye tracking etc.