What if… you wanna quickly understand Chinese cosmetic market
<China Cosmetic Report 2021> Top Trends of Chinese Cosmetics Market You Should Know
I spent quite a long time working in marketing of consumer electronic products and beverages in the past. When I first stepped into consulting business, I had no choice but needed to deal with people from many different unfamiliar industries.
With almost zero knowledge of an unfamiliar market, how could I provide professional recommendations to my clients?
I read many books and attended seminars to study research methods to solve my problem. After several years of working in consulting, I’ve gradually developed methods to help myself quickly understand an unfamiliar market, especially through secondary research.
In recent years, we decided to enter cosmetic market and started to approach potential overseas brands. I prepared lots of market studies and made presentations about Chinese cosmetic market to overseas brand owners and eventually, we won our first brand dealership.
I compiled all the materials into a 82-page report and over 60 charts, with most updated information in August 2021.
This report is designed to help overseas brand owners, entrepreneurs and marketers quickly understand the dynamic Chinese market competition in the makeup and skincare categories, providing data and market insight to help them evaluate go-to-market strategies by benchmarking with competitors in Tmall, the biggest and most influential e-commerce platform in China.
This report comprises Part 1 and Part 2.
Part 1, 49-page report with 38 charts (August 2021 Edition), provides comprehensive information about cosmetic market updates, cosmetic consumer profile and behaviors, and the latest trends of cosmetic market.
Part 2, 47-page report with 23 charts (August 2021 Edition), focuses on cosmetic battlefield in China which includes market competition between domestic and overseas brands, competition in the product functions and ingredients and cosmetic sales report on Tmall/Taobao.
Content of the Report - Part 1
Cosmetic Market Overview
Cosmetic market retail sales trend, 2013-2020
2021 market size & per capita consumption by countries
Cosmetic market sales by month, 2020
Penetration rate of online cosmetic sales in China, 2014-2020
Cosmetic market size and growth rate by categories
Makeup vs skincare market share and growth
Premium vs mass market
Make-up market size and growth by categories
Skincare market size and growth by categories
Cosmetic online vs offline market share
Cosmetic online and offline purchase channels
Understanding Cosmetic Consumer in China
Cosmetic consumer demographic Profile in China
Usage frequency & purchase considerations
Monthly average consumption for cosmetics, 2021
Reasons to buy cosmetics/skincare products
Scores ranking for overseas vs domestic brands, 2021
Most frequently used cosmetic products, 2021
Top Trends of Cosmetic Market
Tmall makeup monthly GMV, 2017-2020
Tmall makeup monthly GMV by product types, 2017-2020
Chinese makeup market size, 2014-2024
Per capita consumption by countries
Online makeup consumption structure, 2017-2020
GMV share for Local brand vs overseas brands on Tmall
Consumer portrait of emerging local makeup brands
Sales contribution of overseas brands on Tmall
Consumer portrait of overseas niche makeup brands
Multi-Brand cosmetic retailers in China
Appendix
Chinese makeup market chronicle 2019-2020
Top Cosmetics Fairs in China
Imports volume and growth rate for cosmetic products
China imports & trade regulations
China import tariff rate
Content of the Report - Part 2
Cosmetic Market Competition
Growth of domestic Chinese brands
Cosmetic brand pyramid in China
Market share of top 10 skincare brands
Market share of Top 10 makeup brands
Attention rate of the 10 most popular cosmetics brands
Top 10 sales domestic skincare brands
Top 10 sales domestic makeup brands
Origin of countries by categories in China’s cosmetics market
Cosmetic Competition on Product Functions & Ingredients
Market share of functions for face products, 2016-2019
Growth rate of functions for face products, 2016-2019
Popularity of beauty themes keywords by social listening
Ingredients Related to Anti-Aging and Staying Up Late
Top Mentions of Ingredients on Little Red Book
Tmall Global Sales for Different Ingredients of Cosmetics
Top 30 Ingredient Concerned during Covid-19 period
Top SKU in Tmall/Taobao: Hyaluronic Acid, Aug 2021
Top SKU in Tmall/Taobao: Nicotinamide, Aug 2021
Top SKU in Tmall/Taobao: Amino Acid, Aug 2021
Top SKU in Tmall/Taobao: Ceramide, Aug 2021
Cosmetic Sales Report on Tmall
Turnover & growth rate of cosmetics on Tmall/Taobao, 2020
Market share of skincare brands in China, Nov-Dec 2020
Sales result of Tmall/Taobao Singles’ Day 2020
Top 10 category sales in Singles’Day 2020
GMV and sales quantity of skincare in Singles’Day 2020
GMV and sales quantity of makeup in Singles’Day 2020
Top 10 GMV of makeup & skincare brands in Singles’ Day 2020 Top sales SKUs in Taobao/Tmall in March 2021
ABOUT SMQ CHINA
SMQ China provides strategic business consulting services to drive new brand incubation and entrepreneurial growth through data-driven business solutions. We help companies develop new projects or products, formulate market entry strategies and manage project execution in China.
We are a group of marketing and business consultants with over 15 years of China experience, specializing in consumer products. We are also early entrepreneurs of social media and e-commerce startups, with strong partnerships with major local media and sales resources. We have helped numerous international and local brands achieve their business goals in China.
ABOUT AUTHOR: EDDIE HUNG
Entrepreneurial marketing strategist with over 20 years of extensive experience in branding, marketing & communications for Fortune 500 MNCs, Chinese listed enterprises and start-ups. Eddie has immersed knowledge and experience in market data analysis, business planning, go-to-market strategies, digital marketing and project management.