Year of Supplement: Latest Trends on 2021 Chinese Beauty Supplement Market
Updated: Jul 26, 2021
This year is a year for health supplements as the global continues to fight against an ongoing battle with COVID-19 pandemic.
The beauty supplement is the fast-growing segment in the health and wellness category, according to information of Tmall. Most customers on Tmall are females, who are already shopping online for cosmetic and fashion products, extending their purchases into beauty supplements.
China’s beauty supplement market promises untapped growth potential for international and domestic brands. Between 2017 and 2019, consumers purchasing beauty supplements have doubled and the market size is estimated to be 23.8 billion RMB in 2022.
2021 China Beauty Supplement Report, July Edition
The July edition of the 2021 China Beauty Supplement Report provides perspectives on the trends that are defining the healthcare and beauty supplement markets in China. This report provides consumer and retail companies with the insights necessary to thrive in this challenging environment.
It also covers the latest monthly sales report and key performance index for the most popular ingredients - oral collagen & hyaluronic acid on Tmall/Taobao platform, Jan-Jun 2021.
Trends of Chinese Beauty Supplement Market
The beauty supplement is growing faster than other beauty related categories, such as beauty devices, cosmetics, skincare and apparel. It is also the top 3 market size in the healthcare market, bigger than immunity, bone health and heart health. In the following, we highlight the below major trends of the beauty supplement from the report:
1) Whitening and anti-aging functions were most popular
Whitening and anti-aging functions were most popular, as these were also the most searched keywords on Tmall, followed by hydration which was also important in preventing wrinkles and lines. Another upcoming trend was supplements to prevent hair loss. Consumers are looking for products to prevent or reduce hair loss, or boost hair growth as the keywords of hair care have risen in popularity.
2) Post-95s start to worry about middle-aged anxiety
Of all its age groups, China’s post-95s generation has the highest level of health anxiety according to a national health survey. Over 50 percent of beauty supplement consumers on Tmall Global are under 25, with the main objective being preventing early aging rather than fixing health problems.
3) Hyaluronic acid supplements is booming in China
The sales of collagen supplements achieved 109 million RMB on Tmall/Taobao platforms in June 2021, which was over 30 times more than that of hyaluronic acid. However, the transaction of collagen is relatively stable while hyaluronic acid supplement is growing very fast, over 12 times from April to June.
The social awareness of hyaluronic acid supplements is also booming, with over 460K posts on Little Red Book and 390 million posts on Weibo related to hyaluronic acid.
Hyaluronic acid supplements is still in an early stage of competition but more brands are expected to enter the battlefield, especially from traditional skincare and healthcare brands.
4) Beauty snacks are new wellness trend in China
China’s beauty-conscious consumers today are no longer just looking for collagen drinks or supplement capsules. They want something new and now they’re turning to edible beauty snacks that are fun and delicious, such as hyaluronic acid jelly, anti-sugar gummy candies, and collagen energy bars, etc.
Download 2021 China Beauty Supplement Report
2021 China Beauty Supplement Report - Collagen & Hyaluronic Acid
July 2021 Edition; 44 pages, English
Section 1: China Beauty Supplement Market Update
Market size and growth rate of healthcare products in China, 2011-2022
2019 healthcare market share in China
Market size and growth rate of healthcare products by product categories
Market share of Chinese brands vs overseas brands by product categories
Comparison of Beauty related market growth
Retail sales trend and consumer size of beauty supplements in China
Market size of different functions of beauty supplements in China
Online search trend for beauty supplements in China
Proportion of consumption scale for the top 10 ingredients of beauty supplement & skincare products
Social awareness of hyaluronic acids on Weibo, Little Red Book and Tik Tok
Product types of beauty supplement market trend
Section 2: Understanding Chinese Consumers of Beauty Supplements
2020 Chinese health report definition of health concerned by Chinese people
Ranking of health concern of different age generations
Demographics of beauty supplement consumers
Section 3: China Sales Report of Collagen & Hyaluronic Acid
Collagen Supplements: Tmall/Taobao transaction & number of search , Jan-Jun 2021
Hyaluronic Acid Supplements: Tmall/Taobao transaction & number of search , Jan-Jun 2021
Price range and average purchase price per order of collagen and hyaluronic acid supplements on Tmall/Taobao
Collagen supplements Top 10 brands: monthly sales & payment conversion rate, Taobao/Tmall Jun 2021
Hyaluronic acid supplements Top 10 brands: monthly sales & payment conversion rate, Taobao/Tmall Jun 2021
Top 20 search keywords of collagen and hyaluronic acid supplements
Section 4: Sales Analysis of Key Players in the Chinese Beauty Supplement Market
Key player studies: Boyo, Dr Meyer, By-health
Sales data includes: transaction, number of visitors, number of search, add to cart, number of payment, price per order, UV value, payment conversion rate, search %, payment %, etc.
Top 5 sales SKUs of collagen supplements on Taobao/Tmall, including SKU, store name, recent 30 day sales, retail price, etc.
Top 5 sales SKUs of hyaluronic acid supplements on Taobao/Tmall, including SKU, store name, recent 30 day sales, retail price, etc.
Section 5: Tmall Flagship Store of Beauty Supplement Key Players
Boyo Tmall flagship store
Dr. Meyer Tmall flagship store
Wonderlab Tmall flagship store
For more China reports, please visit our website: www.smqchina.com/reports
Photo: Unsplash, Tmall