The social media whitepaper focuses on the following key areas that characterize the current social media landscape in China. They are:
 
The domination of Omni-media in China: the increasing functionality of social media platforms in China and what it means for brands.
Mind the generational gap: what are the social media platform preferences for Gen X, Y&Z?
Influencers: how they use multiple owned channels to reach different audiences.
Social GRP: new standards in measurement for content.
 
This report will shed light on the complexities–and opportunities of the social media landscape in China, helping marketers to develop more impactful social media marketing strategies
 
Table of Content:
The Domination of Omni-media in China
Omni-media, Made in China
Mind the generational gap - how Generations X, Y & Z use social media
Owned media channels of Chinese influencers - varied approach for different audiences
Social GRP - helping brands evaluate the performance of social media marketing campaigns
Introducing the Quanceng 
Definition of Social GRP
Examples of marketing activities
 
Edition: 2019
English 31 pages
Chinese 31 pages
 
Note:
We provide services to identify, search and recommend reports related to business, marketing, digital, social media and e-commerce available in China.  The above fee is  paid for the service that we provide for report searching and recommendation, but not the report purchase fee.  Please note that the copyright of the deck belongs to the author and publisher.  You can also choose to get the deck from the publisher directly.