China Cosmetic Report - Part 1: Market Analysis & Latest Trends
 
The sudden outbreak of COVID-19 shook up the consumer products and retail sector. In particular, the cosmetic industry experienced a drastic sales decline as a result of home quarantine measures and consumers' dependence on offline retail channels. 
 
As the pandemic began to subside in China, the offline consumer market witnessed an accelerated business recovery and improved consumer confidence, which, along with the maturing of online retail channels, allowed the market to pick up quickly. With emerging online business models that utilize social media and live-streaming to drive sales, and the post-pandemic forays of niche overseas and local brands, the cosmetic market in China is showing clear trends of diverse development. 
 
To understand the Chinese cosmetic market, traditional research is expensive and takes long time to conduct.  This report is designed to provide comprehensive information that helps overseas brands and entrepreneurs quickly understand the dynamic Chinese market in specific makeup and skincare industries, including market competition, consumer insights, product demand, pricing and channel sales, etc.  
 
This report comprises Part 1 and Part 2.  
 
Part 1, a 49-page report with 38 charts, provides comprehensive information about cosmetic market updates, cosmetic consumer profile and behaviors, and the latest trends of cosmetic market.
 
Part 2, a 47-page report with 23 charts, focuses on cosmetic battlefield in China which includes market competition between domestic and overseas brands, competition in the product functions and ingredients and cosmetic sales report on Tmall/Taobao.
 
Content of the Report-Part 1
 
Cosmetic Market Overview
Cosmetic market retail sales trend, 2013-2020
2021 market size & per capita consumption by countries
Cosmetic market sales by month, 2020
Penetration rate of online cosmetic sales in China, 2014-2020
Cosmetic market size and growth rate by categories
Makeup vs skincare market share and growth
Premium vs mass market
Make-up market size and growth by categories
Skincare market size and growth by categories
Cosmetic online vs offline market share
Cosmetic online and offline purchase channels
 
Understanding Cosmetic Consumer in China
Cosmetic consumer demographic Profile in China
Usage frequency & purchase considerations
Monthly average consumption for cosmetics, 2021
Reasons to buy cosmetics/skincare products
Scores ranking for overseas vs domestic brands, 2021
Most frequently used cosmetic products, 2021
 
Trends of Cosmetic Market
Tmall makeup monthly GMV, 2017-2020
Tmall makeup monthly GMV by product types, 2017-2020
Chinese makeup market size, 2014-2024
Per capita consumption by countries
Online makeup consumption structure, 2017-2020
GMV share for Local brand vs overseas brands on Tmall
Consumer portrait of emerging local makeup brands
Sales contribution of overseas brands on Tmall
Consumer portrait of overseas niche makeup brands
Multi-Brand cosmetic retailers in China
 
Appendix
Chinese makeup market chronicle 2019-2020
Top Cosmetics Fairs in China
Imports volume and growth rate for cosmetic products
China imports & trade regulations
China import tariff rate
 
For Part 2 of the report, please download HERE
 
Version: English
49 Pages+38 Charts
Edition: 2021