THE NEW BEAUTY: Expectation of beauty is shifting in Asia with changing needs and lifestyles
In Asia, Personal Care, especially beauty products, is one of the fastest growing category within FMCG. People across Asia have experienced significant lifestyle changes in recent years, which has led to a major shift in the way they perceive beauty.
The key drivers of growth in the Asia beauty market are natural ingredients that help consumers achieve good skin health, makeup that helps people obtain a natural look, and skincare products aimed at male shoppers. The Beauty Trends in Asia report highlights the key drivers behind the +8% growth in beauty product sales between 2017-18 compared to +5% for fast-moving consumer goods (FMCG) as a whole, while sales of personal care products in the region continue to outperform the total FMCG market.
In this report, 5 strategies for recruiting new buyers are also provided for cosmetics and health products.
Highlights of the deck:
- THE NEW BEAUTY: Expectation of beauty is shifting in Asia with changing needs and lifestyles
- BEAUTY COMES FROM WITHIN
- Some key claims for derma-care products
- On-demand Beauty
- Growth penetration - masks and serum vs Asian countries
- Natural beauty
- Beauty that’s “Just for me”
- MALE GROOMING: ‘men only’ brands have yet to reach their full potential
- 5 STRATEGIES FOR RECRUITING NEW BUYERS
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Beauty Trends in Asia Report