The report examines cross-border consumption covered four scenarios including cross-border e-Commerce, tourism, education, and real estate.
The results are distilled from a sea of information gathered from 300 surveys with consumers in Chinese cities of first to fourth tire, and in-depth interviews with 21 consumers of various segments.
The report also portrays in vivid seven typical cross-border consumers groups in China, namely Small-Town Moms with significant leisure time living in 3rd and 4th-tier cities; Single ladies with an above-average salary in 1st and 2nd tier cities; Millionaires keen on oversea investing and their wives; Gaming boy obsessed with digital gadgets; World adventurer and Middle-aged fun dads.
- China Cross-Border Purchase Definition
- Research Background
- China Cross-Border Consumer Overview
- Cross-border E-commerce
- Cross-border Tourism
- Cross-border Education
- Cross-border Real-estate
- China Cross-Border Consumer Insights
- China Cross-Border Consumer Profile: 7 Different Consumer Segmentation
- Trend and Outlook
- Key Findings and Recommendation
China Cross Border Consumer Report
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