China Gen Z Consumer Insights - Consumption Behavior (36 Pages+31 Charts)
 
Generation Z is one of the most important consumer segments in China. Thanks to their innate digital savviness and rising purchasing power, they are the generation that is reshaping market trends.  They are also the most active internet user group who loves to buy, share and be loyal to the brands they love.  Marketers need to understand their unique needs, preferences and consumer behavior in order to provide tailor-made products & services to capture their attention.
 
In this report, it presents the latest insights of Gen Z consumers to help marketers tap into this exciting market in 2022.
 
Summary of Content
Understanding Gen Z consumers in China
First generation of internet natives: emerging consumption power of the future
Comparison of Gen X vs Gen Y vs Gen Z
First generation of true digital natives: Key milestones and timeline
Gen Z population size
Gen Z expenditure and purchase power
Gen Z multi-personality and keywords
Gen Z hobbies
Gen Z monthly disposable income
Education of Chinese Netizens vs Gen Z
Monthly income of Chinese Netizens vs Gen Z
Gen Z internet usage: number and proportion of Gen Z active internet devices
Percentage of Gen Z mobile internet users by city tiers
Top 10 cities for post-90s internet users
Average time used and number of applications by Gen Z 
Gen Z top 10 internet interests and preference
 
Gen Z consumption behavior in China
Gen Z online spending behavior
Top 5 purchase motivation of Gen Z
Gen Z shopping attitudes: consumption related to celebrities
Percentage of people who are likely to buy products on the go: China, Australia, Japan and South Korea
Gen Z Preferences to brands that provide customized product services: China, Australia, Japan and South Korea
Gen Z Preferences to brands that provide tailored product services: China, Australia, Japan and South Korea
Percentage of people who would stick to a brand they like: China, Australia, Japan and South Korea
Percentage of people who would choose a brand they know well over a new brand: : China, Australia, Japan and South Korea
 
Key Takeaways
Acquisition of Gen Z by Experience Marketing
How to sell to Gen Z?
 
Version: English
35 Pages+18 Charts, English
Edition: Jan 2022