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Why Male Beauty Is China’s Next Brand Growth Story


Why male beauty is China's next brand growth story? This report navigates through data, culture and creative. It reveals consumer behaviours and brand strategies whose sophistication far exceeded initial assumptions. It also shows to the extent to which men are re-defining the traditional industry playbook for brand creative, product innovation and brand experience design.


Table of Content

  • Introduction
  • The Rise of Male Beauty
  • Male Beauty Has Gone Mainstream
  • The New Chinese Man
  • New Masculinity Codes Are Reflected In Brand Creative
  • Male Beauty Routines
  • Reaching and Seducing the New Chinese Male Beauty Buyer
  • Making Color Beauty Mainstream
  • Catering to the Right Male Beauty Buyer Archetype
  • Looking Into the Crystal Ball


Version: English

Edition: 2019

Pages: 49



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China Male Beauty Report

SKU: COCN201900017
$399.00 Regular Price
$199.00Sale Price

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