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Amid Stable Growth, Covid-19 Changed Shopper Behavior


Table of Content

  • Fast-moving consumer goods growth stabilizes
  • A rebound in volume and slowdown in premiumization
  • Channel changes: Online boosted by O2O and livestreaming
  • Foreign brands start to win in China
  • Covid-19’s impact: Why some categories keep booming
  • Implications for brands and retailers


Version: English

Edition: 2020

Pages: 21



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China Shopper Report

SKU: RTCN202000018
$399.00 Regular Price
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