Amid Stable Growth, Covid-19 Changed Shopper Behavior
Table of Content
- Fast-moving consumer goods growth stabilizes
- A rebound in volume and slowdown in premiumization
- Channel changes: Online boosted by O2O and livestreaming
- Foreign brands start to win in China
- Covid-19’s impact: Why some categories keep booming
- Implications for brands and retailers
Version: English
Edition: 2020
Pages: 21
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China Shopper Report
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