Beauty Device China Go-to-Market Strategic Report
Comprehensive pre-market studies and social listening for beauty device market
Local competition from Ya-men and Dr Arrival
40 Pages+28 Charts
If you need to enter an unfamiliar market, is there a way to quickly understand and help you develop a market entry strategy that actually works?
In the report, we use a case study of US beauty device entering the Chinese market to explain how to deploy low-cost desk research that can give you insight and help you make key strategic decisions in a more objective and data-driven approach.
1) WHO: who are you going to sell? What are they like? What market segments should you choose?
2) WHAT: what are you going to sell? What are the consumer needs (pains)? What are the scenarios do they use your product? What are your offerings for the product/market fit?
3) HOW: how are your competitors doing in the market? how can you reach your target market? What factors influence buying in terms of product, price, place and promotion?
Table of Content
- Explanation of research theories of GTM strategies
2) Beauty device market overview
- 2014-2019 beauty device market size
- Beauty device category GMV in Tmall/Taobao
- Overview of overseas brands to China
- Market shares of beauty device brands
- Price range of beauty devices
- Target consumer of beauty devices
3) Competitive analysis
- Ya-man's search and social media consumer profiles
- 3 Major market segments for beauty devices
4) Consumer needs and product offerings
- Consumer preference for country of origins
- Personal uses vs gifts
- Consumer facial problems and pains of potential users vs buyers
- Top 10 list of consumer needs for beauty devices
- Product/market fit and market segmentation
5) Critical factors of decision marketing for GTM strategies
- Importance of branding vs pricing
- 2-year historical price tracking for Ya-man hero products
- Dr Arrivo vs Ya-man's pricing strategies
- Product features, prices and sales comparison of Ya-man and Dr. Arrivo
- Key findings for product and pricing strategies
- Importance of online vs offline channels for beauty devices
- Channel strategies of Ya-man in China
- Key findings for channel strategies
- Promotion strategies of Ya-man and other device brands in China
- Key findings for promotion strategies