Beauty Device China Go-to-Market Strategic Report 
Comprehensive pre-market studies and social listening for beauty device market
Local competition from Ya-men and Dr Arrival
40 Pages+28 Charts
 
If you need to enter an unfamiliar market, is there a way to quickly understand and help you develop a market entry strategy that actually works?
 
In the  report, we use a case study of US beauty device entering the Chinese market to explain how to deploy low-cost desk research that can give you insight and help you make key strategic decisions in a more objective and data-driven approach.
 
1) WHO: who are you going to sell? What are they like? What market segments should you choose?
 
2) WHAT: what are you going to sell? What are the consumer needs (pains)? What are the scenarios do they use your product? What are your offerings for the product/market fit?
 
3) HOW: how are your competitors doing in the market? how can you reach your target market? What factors influence buying in terms of product, price, place and promotion?
 
Table of Content
 
1) Methodologies
Explanation of research theories of GTM strategies
 
2) Beauty device market overview
2014-2019 beauty device market size
Beauty device category GMV in Tmall/Taobao
Overview of overseas brands to China
Market shares of beauty device brands
Price range of beauty devices
Target consumer of beauty devices
 
3) Competitive analysis 
Ya-man's search and social media consumer profiles
3 Major market segments for beauty devices
 
4) Consumer needs and product offerings
Consumer preference for country of origins
Personal uses vs gifts
Consumer facial problems and pains of potential users vs buyers
Top 10 list of consumer needs for beauty devices
Product/market fit and market segmentation
 
5) Critical factors of decision marketing for GTM strategies
Importance of branding vs pricing
2-year historical price tracking for Ya-man hero products
Dr Arrivo vs Ya-man's pricing strategies
Product features, prices and sales comparison of Ya-man and Dr. Arrivo
Key findings for product and pricing strategies 
Importance of online vs offline channels for beauty devices
Channel strategies of Ya-man in China
Key findings for channel strategies 
Promotion strategies of Ya-man and other device brands in China
Key findings for promotion strategies
 
Chinese Version/中文版本：《点击》