What can you get from this report?
- A clear understanding of the concept of “new consumer brands” and key factors driving their vigorous growth.
- A profound insight into China’s new generation of consumers, which has played an increasingly dominant role in the consumption market.
- A comprehensive observation of growth tracks and their successful methods against the ever-changing consumption patterns.
- Rewarding learning of emerging brands in terms of brand positioning, personalization, innovation, and digitalization.
- A grasp on definition of a number of buzz words in China market: KOC, KOL, SKU, Singles’ Day, Generation Z.
Content
- Who is paying for these new consumer brands?
- What are these successful methods done by these new consumer brands?
- How can new consumer brands quickly become so popular?
- What supports the emerging of new consumer brands?
Cases
- Xiao Xian Dun(小仙炖)
- Wang Bao Bao(王饱饱)
- Yuan Qi Sen Lin (元气森林)
- HeyTea(喜茶)
- WonderLab
- Crazy Doggy(疯狂小狗)
- Saturnbird (三顿半)
- Home Facial Pro (HFP)
- Florasis(花西子)
- THE COLORIST(调色师)
Edition: 2020
Version: English
Pages: 51
Note:
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New Consumer Brands Insight Report
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