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What can you get from this report?


  • A clear understanding of the concept of “new consumer brands” and key factors driving their vigorous growth.
  • A profound insight into China’s new generation of consumers, which has played an increasingly dominant role in the consumption market.
  • A comprehensive observation of growth tracks and their successful methods against the ever-changing consumption patterns.
  • Rewarding learning of emerging brands in terms of brand positioning, personalization, innovation, and digitalization.
  • A grasp on definition of a number of buzz words in China market: KOC, KOL, SKU, Singles’ Day, Generation Z.



  • Who is paying for these new consumer brands?
  • What are these successful methods done by these new consumer brands?
  • How can new consumer brands quickly become so popular?
  • What supports the emerging of new consumer brands?



  • Xiao Xian Dun(小仙炖)
  • Wang Bao Bao(王饱饱)
  • Yuan Qi Sen Lin (元气森林)
  • HeyTea(喜茶)  
  • WonderLab  
  • Crazy Doggy(疯狂小狗) 
  • Saturnbird (三顿半)
  • Home Facial Pro (HFP)  
  • Florasis(花西子)


Edition: 2020

Version: English

Pages: 51



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New Consumer Brands Insight Report

SKU: CSCN202000020
$399.00 Regular Price
$99.00Sale Price

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