What can you get from this report?
 
A clear understanding of the concept of “new consumer brands” and key factors driving their vigorous growth.
A profound insight into China’s new generation of consumers, which has played an increasingly dominant role in the consumption market.
A comprehensive observation of growth tracks and their successful methods against the ever-changing consumption patterns.
Rewarding learning of emerging brands in terms of brand positioning, personalization, innovation, and digitalization.
A grasp on definition of a number of buzz words in China market: KOC, KOL, SKU, Singles’ Day, Generation Z.
 
Content
Who is paying for these new consumer brands?
What are these successful methods done by these new consumer brands?
How can new consumer brands quickly become so popular?
What supports the emerging of new consumer brands?
 
Cases
Xiao Xian Dun（小仙炖）
Wang Bao Bao（王饱饱）
Yuan Qi Sen Lin （元气森林）
HeyTea（喜茶）  
WonderLab  
Crazy Doggy（疯狂小狗） 
Saturnbird （三顿半）
Home Facial Pro (HFP)  
Florasis（花西子）
THE COLORIST（调色师）
 
Edition: 2020
Version: English
Pages: 51
 
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