top of page

Revival Strategies: COVID-19 Recovery Planning for Brands


COVID-19 is a global economic crisis. The implications for brands are significant and pose a challenge that marketers and communications professionals need to navigate carefully.


The insights report presents a roadmap for brands to consider in their response to a situation that is changing daily. It provides an overview of expected consumer sentiment and guidance on communications strategies for brands at each phase of the crisis, and along the journey towards recovery. 


The path towards recovery is a journey. We do not just resume where we left off before COVID-19. We’ve been through an

emotional experience together. We have grown and changed; our perspectives are altered.


  • This is not a time to sell; it is a time for community support.  Brands should demonstrate their social responsibility and contribute by funding or donating supplies or offering support to the community, such as e-commerce giant Alibaba Group donating over RMB10 billion.
  • Growth in online while decline in offline. Brands pivot to adapt to the homebound economy. Healthcare, wellness, hygiene, FMCG and insurance brands are in high demand.For example, Lululemon and Supermonkey launched video livestreaming yoga and gym classes.
  • Offline retail goes online.  Demand for home delivery of food, groceries and supplies surged. Brands responded by creating new “contactless delivery models” to allow for social distancing and reduce the risk spread.



Version: English

Source: Sinclair

Pages: 37


Important Note:

We provide services to identify, search and recommend reports related to business, marketing, digital, social media and e-commerce available in China.  The above fee is  paid for the service that we provide for report searching and recommendation, but not the report purchase fee.  Please note that the copyright of the deck belongs to the author and publisher.  You can also choose to get the deck from the publisher directly. 

Revival Strategies: COVID-19 Recovery Planning for Brands

SKU: CSCN202003012
$399.00 Regular Price
$99.00Sale Price

SMQ China provides go-to-market consulting services to help brands enter the Chinese market. Meanwhile, we continue to tailor comprehensive reports to provide you with a overview of the competition and consumers that can help you assess your sales potential and brand readiness before entering China.


If you need additional reports not included in the list, we also provide services to help you search existing Chinese reports, translate and compile them into useful English deck.  Please contact us for further information.