Over 300 slides exploring the best practices of the Wechat Mini-program. Including real cases from LVMH, Bvlgari, Christie’s, Ikea, and much more. Discover exclusive insights from our contributors, Matthew Brennan from China Channel, Thomas Portolano from Christie’s, Jean-Christophe Babin from Bvlgari, Victor Ariza from LVMH Innovation.
 
With over 450 million daily active users (DAU), Wechat mini-program, the sub-application built within the WeChat ecosystem, is one of the most-used platforms to activate Chinese consumers. Extremely versatile, quick and affordable to develop, it allows brands to engage and convert consumers.
 
This report was strategizing, designing, and building numerous WeChat mini-programs for international brands and Fortune 500 companies. It finally releases an all-in-one guide for WeChat mini-programs, in which the report has put the analysis, experience, knowledge, learnings as well as best practices on how to build a successful WeChat mini-program.
 
Table of Content
What should you know about WeChat Mini-Program
Tried and Tested: WeChat Mini-Program Best Practices
WeChat Mini-Programs Creatives - How to guide on Maximizing Creativity and Capabilities
Tips to Get the Most Out of WeChat for Event Marketing
Rise of Social Commerce & Omni-Channel Mini-Programs
Analytics for WeChat Mini-Programs: Where Do We Stand for Performance Tracking?
WeChat Work
 
Version: English
Pages: 309
 
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