The WeChat Luxury Index: Content is No Longer King
As consumers grow increasingly discerning, how can brands adapt and evolve their content to stay relevant? The latest report delves into the topic and picks up key insights about the content performance of luxury brands on WeChat.
Report Structure
- ACQUISITION: This section covers all follower recruitment-related metrics
ENGAGEMENT: This section examines both fan and post engagement statistics
CONTENT: This section reviews the level of activity and performance driven
by various types of content
Edition: 2020
Version: English
Pages: 45
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WeChat Luxury Index
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