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The WeChat Luxury Index: Content is No Longer King


As consumers grow increasingly discerning, how can brands adapt and evolve their content to stay relevant? The latest report delves into the topic and picks up key insights about the content performance of luxury brands on WeChat.


Report Structure

  • ACQUISITION: This section covers all follower recruitment-related metrics
  • ENGAGEMENT: This section examines both fan and post engagement statistics

  • CONTENT: This section reviews the level of activity and performance driven

    by various types of content


Edition: 2020

Version: English

Pages: 45


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WeChat Luxury Index

SKU: WECN202004013
$399.00 Regular Price
$99.00Sale Price

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