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Sell Through 

KOL/KOC seeding for new product launch

Influencers

COMPETITIVE Social MEDIA REVIEW

Understand marketing activities of your competitors in China

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As an overseas brand not yet entered China, you will want to know what your competitors are doing in marketing activities.  We collect information of your competitors, which help you evaluate your China go-to-market strategies.

  • Identify key competitors for your product category

  • Your brand presence on 6 major social platforms in China

  • Competitors' social accounts summary (up to 3 brands)

  • List of your products mentioned on 6 major social medias 

  • Users’ demographics of your product category and brand in search index

  • Summary of celebrities or key influencers (up to 3 brands)

  • Summary of key marketing activities (up to 3 brands)

 

Social Review
Drive IMPULSE Sales BY KOL/KOC

Bring your brands to the right audiences in China.  We provide one-stop digital marketing solutions that help your brand promote on major e-commerce and social media platforms, as well as driving sales through influencers.

Social
Strategies

Social media strategies

Consumer analysis

Competitive social analysis

Social media account setup

Monthly content calendar

Chinese copywriting

Creative production

Marketing budget

INFLUENCER marketing

KOL/KOC strategies

KOL/KOC recommendation

Content planning

Product training

Sample arrangement

Content quality control

Sales ROI

Monitoring and reporting

Sales
LivesTream 

KOL recommendation

KOL sales terms negotiation

Livestream pricing strategies

Product assortment 

Content planning

Product training

On-site management

Sales ROI

Social E-commerce
KOL+KOC Seeding for product LAUNCH

We work with 2000+ KOL/KOC who can not only help you promote your brand but also sell your products.

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KOL/KOC seeding & livestream for NK new brand launch

To launch a new brand, we plan social media strategies and content  plan with different themes matching products and hot topics. We also manage social media accounts, create contents, and work with influencers to generate WOM.  

Tik Tok sales lead for FanBeauty during Singles' Day

Single's Day is the most important sales season in China. We help FanBeauty invite 500+ Influencers from top tier to long tail to promote new facial masks by Douyin (Tik Tok)  short videos and livestreams during Double 11 period. The campaign generates 50 million impressions and over 1 million engagements.

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Harrods Chinese Tourist Promotion Campaign

We develop a creative proposal for a UK shopping mall with the aim to attract Chinese business executives and invite fashion influencers to visit its mall in London.  GQ proposal includes customized supplement issue, London trip with the top Chinese celebrities, short videos and online articles to promote the mall, etc.

Dr Morita Skincare 
Tik Tok retainer services

Brands opening flagship stores in traditional ecommerce platforms like Tmall and JD are facing fierce competitions and increasing costs.  Douyin is a better alternative not only to generate WOMs but also to drive sales through influencers.

 

We provide retainer marketing services to Dr. Morita by producing brand videos and using influencers to promote new products.

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Social Media Reports
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